Kevin Mehra

President, FOUNDER

Kevin has been in the wine and spirits industry for over two decades. He got his start with Phillips Beverage Company in 2000, where he was focused on building the company’s East Coast business. Kevin helped to launch UV Vodka — a brand that sells 750,000 cases annually — and was ultimately promoted to Director of International Sales. The entrepreneurial bug hit Kevin in 2007, when he left to start Latitude Beverage. He launched the 90+ Cellars brand in 2009, and has subsequently built a portfolio of leading wine and spirits brands.

Outside of the office, you can find Kevin boating in Boston Harbor, watching football and hockey, and spending time with his wife and two daughters.